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2005 Scion tC First Drive

Written By: MyRide.com
Reprinted under license.

Have fun, look good, get ahead

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Introduction

Scion tC -- First Drive: Back in the nineties, life was different. There was a Democrat in the White House, 9/11 was just another day in a long hot summer, and grunge was oozing out of the rainy Pacific Northwest. Grunge music - an angry shout that pierced the hair spray hypnotism of the eighties - chronicled the futile isolation and desperation of Generation X.

Have Fun, Look Good, Get Ahead

Strange days. The world is, indeed, a different place now. That President is on a tell-all book tour, September 11 is forever seared into the memory of Americans, and grunge sits forgotten on the shelves of second-hand music stores, replaced by a cultural collage of rap, hard rock and trance. Today's Generation Y is more interested in getting ahead, having fun, and looking good than dwelling on anger and pain.

Generation Y is not Stupid

Maturing in a world that has bombarded them with marketing messages effectively neutralized by Internet chat rooms, Generation Y is not stupid. And they don't suffer fools gladly, which is why Toyota is poised to become the top car company in the world, for Toyota does not build foolish cars.

One of Toyota's most impressive efforts to date, the new 2005 Scion tC, is aimed directly at Gen Y buyers - with a wide nod and wink to the older folks out there who know a good buy when they see it. There are few better values than the $16,465 (including the destination charge) people will pay for a manually shifted Scion tC - not with this new car's combination of low price, high quality and healthy dollop of fun-to-drive character.

Toyota has built fun-to-drive cars before, but the company isn't known for Celicas and MR2 Spyders. When Gen Y thinks of Toyota, Camrys and Corollas are the corporate face because that's what their parents drove. Scion, the hip nameplate that lets Toyota engineers hide behind a veil of slick viral marketing tricks, possesses far more street credibility with younger buyers. After all, Britney Spears just got herself a brand new xB from Scion of Santa Monica, and we hear it has sick green LED interior lighting (or is that the kiss of death for Scion?).

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